NETWORK THEORIES ON THE FORMATION OF PUBLIC OPINION

http://www.math.upatras.gr/%7Emboudour/articles/ntpo.pdf

PAG. 9
"...Acording to OLSON (1965), the logic of collective action is based on the assumption that individuals motivated by self-interest will avoid investing resources in a joint endeavor whenever possible,leaving others to contribute their share even thought all will benefit, a phenomenon known as "FREE RIDING". Therefore, Olson was arguing that "rational, self-interested individuales will not act to achieve their common or group interets" unless they given private or selective individual incentives which would reward cooperators or would punish noncoopearators. "

AmilcarX